In brick-and-mortar stores, wired connectivity isn’t agile enough to accommodate retail technology trends. Retailers that can’t function without access to laptops, printers, IoT devices, and cloud applications are embracing a cellular-driven  approach to maximize connection reliability and flexibility. The new standard is the Wireless WAN Branch, which puts LTE and 5G first and is delivered through all-in-one, cloud-managed wireless edge routers.